NISSAN Juke 2015
Nissan Micra/ B&W
- Background: the Micra, launched in Israel in 2006, loses its appeal and does not fulfill its sales potential.
- The challenge: to add some magic to the Micra and prevent brand erosion, while conveying a message which does not revolve around news, product innovation or price.
- The solution: create a special, branded version, the Micra B&W “Special Edition”, and create an end-to-end celebration around it.